Maine Natural Gas Gets New Look –
Customers Get Same Safe, Reliable and Affordable Service
New ad campaign launched to celebrate
arrival of affordable natural gas in Augusta and Kennebec Valley.
Brunswick, ME, March 15, 2013 – People in Maine will see a new “look” from Maine Natural Gas, a subsidiary of Iberdrola USA, starting today as the company launches its Warm up to Double Savings advertising campaign in the Augusta region.
Ads celebrate arrival of affordable natural gas in Augusta
The advertising campaign is the first step in a multi-phased plan to update this venerable Maine brand with a new visual identity. The newspaper campaign will be followed quickly by radio spots and a direct mail program; all designed to let potential customers know they can reap twice the savings by signing up for Maine Natural Gas service which will start this year in Augusta.
“We took the best attributes from our local Maine Natural Gas brand (affordability, familiarity, trust, safety, reliability and outstanding customer service) and combined them with the best attributes of our global Iberdrola brand (innovation, investment for the future, nurturing the community and environmental responsibility) to create a new identity that is more than the sum of its parts,” said Darrel Quimby, vice president of Maine Natural Gas.
Maine Natural Gas is a wholly-owned subsidiary of Iberdrola USA, the U.S. branch of the global energy leader Iberdrola S.A. Iberdrola acquired Maine Natural Gas through its purchase of Energy East in September 2008.
Inspired by nature with a strong link to Iberdrola
“The new logos were inspired by nature,” Quimby said. “The leaf in the logo represents respect for the environment. The blue and orange drops represent sources of energy tapped by Iberdrola around the globe – blue for wind and water, orange for natural gas and the sun. The changes to the logos create a visual link to our parent company, Iberdrola – one of the top energy companies in the world.”
“What hasn’t changed is the fact we’re a Maine company dedicated to bringing affordable warmth to Maine homes, businesses and institutions. We’re the same people delivering the same safe, reliable service, at very low rates and we’re on our way to Augusta.” Quimby said.
You can learn more about the new Maine Natural gas logo and download it at:
About Maine Natural Gas: Maine Natural Gas, a subsidiary of Iberdrola USA, is headquartered in Brunswick, Maine and backed by the global resources of Iberdrola S.A., one of the largest energy services companies in the world. Maine Natural Gas has been safely delivering affordable natural gas to thousands of Maine families and businesses since 1999. Our sister companies, NYSEG and RG&E currently serve more than 560,000 natural gas customers in upstate New York. For more information about Maine Natural Gas, visit www.mainenaturalgas.com.
About Iberdrola USA: Iberdrola USA, a subsidiary of global energy leader Iberdrola, S.A., is an energy services and delivery company serving about 2.7 million customers throughout upstate New York and New England. For more information about Iberdrola USA, visit www.iberdrolausa.com.
Media Contact: Dan Hucko